Reading: Player ONE in Metaverse
“ Powerful enough to make a bright light but not brawny adequate to burn through the back of your eye and broil your genius, fry your frontals, lase your lobes … a computer-generated universe that his calculator is drawing onto his goggles and pumping into his earphones … known as the Metaverse. ” – Neal Stephenson, Snow Crash ( 1992 )
Player ONE: Blue (Build the Metaverse in Harmony)
Partners
Blue Metaverse: March 2022 Demo
Messari’s 2022 Theses
The meta NFT thesis : attention is finite, the internet is huge, we ’ ra tribal creatures driven by mimetic desire, and we ’ rhenium building an harebrained latitude fiscal system that may have found a bridge to celebrities and mass retail adoption via crypto-enabled art and collectibles .
If a big part of our future lives are spent living in global, virtual, interconnected worlds (the metaverse), then NFTs are some of the primary building blocks for everything in that world… NFTs can, should, and will transcend their underlying blockchains and metaverses… NFTs will impact every sector of the economy and kids will own more stuff that “look like NFTs than physical items.”
The bigger movement in NFTs surrounding community-owned collections of profile pictures, or “PFPs”, which have exploded to $5 billion in sales through Q3 this year. PFPs derive their value entirely from their early communities and their memes.
PFP projects with engaged, talented core community members that contribute to the project’s culture and economy (like Punks’ early NFT adopters), will attract other members. Their owners might even receive preferential access to new projects and events, share community earnings (through airdrops), take on governance tasks, and leverage their PFPs as capital assets (if they become sufficiently liquid). If NFTs continue to rally, more influencers and celebrities will want the oldest PFPs with the rarest attributes, earliest on-chain records, and strongest memes.
Just like brands rely on memes like slogans, images, brand ambassadors, etc. as intangible assets, crypto collectives could leverage NFTs in similar ways, as they have a way of wrapping entire sub-cultures in a single public PFP and gated discord.
In music, film, sports, fashion, gaming, etc. Fan tokens are simply collectibles with member rights. Those rights can be financial (tickets, shared royalties), or non-financial (social signal as a super fan, experiential access).
ONE on Messari’s 2022 Theses
Messari’s Report on ONE
Current Products
2021 Reviews
Market Analysis
Digital Festivals
“AR enables us to engage with Coachella fans in ways unlike ever before. At the festival, attendees will be able to experience the show in new, interactive ways. Globally, fans will be able to immerse themselves in Coachella no matter where they live. Our vision is a future where anyone in the world can experience Coachella from anywhere and AR tools from Niantic give us the unique ability to make that happen.” Sam Schoonover, Coachella Innovation
Coachella: For years, the Coachella team has wanted to have its beloved butterfly land on the Spectra tower, the seven-story rainbow walkway tower that made its debut at Coachella 2018. Thanks to Lightship, that’s about to become possible. Using semantic segmentation, the Coachella app will include an experience for fans to witness a large-scale, beautiful butterfly behaving as if it is truly part of the real world. The app will be available for Coachella 2022.
Culture & NFT
More Reference
Cross-Chain NFT (Leo Chen)
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